Posted by IN / 8 responses

New Endo Campaign!

12 December 2016

In 2012, I developed a campaign to create awareness for endometriosis with the help of a few organizations in Latin America. It was designed in Spanish for those countries. You might’ve seen it.

Five years later, in 2017, we will release a second version. Except this time, it involves you. We need your help. We want to make a bigger impact, worldwide. The idea is simple. We design the campaign, include your logo and give it to you to support your efforts.

And because not all Endo organizations have a website, we are designing one. This will be the main “point of contact”. All countries involved will direct people to the same place, in their own language. From there, we will put them in touch with you, via your website, facebook page, twitter account or email.

Imagine what it would be like to have a professionally designed campaign to promote Endo in your country, in your language, in your hands. And imagine the impact we can have if everyone launches it at the same time.

What do we need? Your commitment to join this worldwide effort. We need translations to your language, your logo, and your contacts. We want to launch the campaign in March 2017. So if you are in, we’d like to hear from you by December 30, 2016. We will send you a timeline, give you the texts to translate, and give you the details to launch it.

This is your time to make a bigger impact. Connect with your team and your close network: doctors, dietitians, therapists. Tell them we’ll need their help to place posters and postcards at their offices, share the images on social media, get you interviews on radio and television, and make a stand for endo.

However, we don’t want you to share anything on social media yet, just get everyone ready under the radar. Only a selected few should see the material before the launch. This will allow us to create a huge impact on launch day.

You know better than me what it’s like to have endo, to not find anyone to talk to, to not be able to go to work the day you have an important meeting, You know what it’s like to not be able to have a normal relationship, or to feel like people don’t believe you because they think you are exaggerating. And I know you’ve been trying to change that.

We want to empower you to make more of a difference. We want to give you the tools to do it. But here’s the crazy part. It’s not about you or us, it’s about reaching more women with Endo and offering them support. It’s about making a difference in their lives. It’s about telling those women suffering that they are not alone. It’s about showing the world that endo is real.

Javier Salazar

8 responses to New Endo Campaign!